How to Grow Your Social Media Following

One of the top questions I get on a regular basis is how can I grow my social media following. Remember when this wasn't a thing and we was just happy if someone read our blog, yeah not now. Social media is the key to having traffic and in order to have traffic you have to have followers. However, I think we get so caught up in the numbers that we forget what's really important when it comes to social media...the engagement. Not just any engagement the RIGHT engagement! 

Don't get me wrong followers are important, INCREDIBLY IMPORTANT! However, the right followers are key to sustainable growth!

how to grow your following

Focus on your Ideal Audience

It doesn't matter if you have over 10,000 followers. If that engagement is less than 10 comments we have a problem! Your followers need to be excited about your posts. I have seen engagement from people who only had 1,000 followers but with over 50 engaged followers! That's triple some engagements of over 50k followers! 

The key to that type of engagement is by finding your target audience! Who are you looking for to be your audience, to shop from you, to be a recuring subscriber.

Read: How to Find Your Target Audience

Focus on relationship building rather than follower count! My good friend over at has an amazing ebook that I believe will help you learn how to engage more productivity! 

Engagement has become key to getting noticed on these social platforms especially facebook and instagram. You are more likely to get seen when your engagement is higher rather than having a big following. Social media platforms like to reward people who have amazing ENGAGEMENT!

Maintain Consistency in Branding

Branding is another important factor to creating an engaged following. Maintain consistency in your visual message on every single platform that you have.  Know your brand voice, stay consistant in your colors, and constantly put out content that aligns with your core values and mission.

Become recognizable across all of your social media platforms. From your images, to your bio, to your voice and the way you communicate. Make your social media professional and totally you! 

Templates make it easier to maintain consistency across your platforms. Check out these templates from the Brand Shop to help you make fantastic graphics in less time!

Social media templates for instant growth

Create a Conversation around everything you do

Speaking over communicating...are you even communicating to your audience. What I mean by this is, are you asking them questions, getting feedback, etc. Teach them something, inspire them, heck even humor them a bit! Share you life through your posts and make them relate-able to your brand's message. 

Create a sense of community and support with your followers. This will get them coming back for more. Don't try to talk about all the things, niche it down to your target audience. Talk about things they want to here.Showcase your brand in every post that you create and get people to talk!

I hope these tips helps you really focus down, create consistency, and maintain a brand message that will get your the ENGAGED FOLLOWERS YOU DESERVE!


How to grow your social media following


  1. Something I’m always working on.. so thanks for the suggestions :)

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