How to Choose the Perfect Colors for Your Brand

Color is so important when it comes to branding and setting the mood for your website and social media. It can sometimes make or break your brand. You will want to create colors that will fit your brand and that can be transformed over the years as you grow and mature as a brand!

I think one of the hardest things when coming up with colors is making them stand out without making them to boring or too crazy! That's why in today's blog post I'll be helping you strategically find color combinations that fit your brands mood, voice, and personality.

Find Your Brands Personality

Do you know your brand's personality? Remember the purpose of your brand and how you want people to feel can make or break how people view your brand. Come up with 2-3 personality traits for your brand and write them down. Believe it or not, this will help you determine your colors. Here are a some personality traits to get your brain juices going:

  • Playful
  • Serene
  • Creative
  • Energetic
  • Fresh
  • Simple
  • Happy
  • Quiet
  • Modern
  • Minimalist
  • Retro
  • Serious
  • Glam
  • Vibrant
  • Now its your turn _____,______,______

Choose a Primary Color

This is the color that will be dominate on your blog in many different areas. This is basically your action color. It will be shown 70% of the time. Think about what color would match your brand's personality the best? Consider color psychology for this.  How do you want your viewers to feel when they come across your site. Learning about color psychology can help you create a blog that draws in your ideal audience. Take for instance if you are a health and fitness blogger, green could be your primary color because it embodies health! There are many different variants of green so don't just think vibrant green, get creative. Whatever you choose think about what draws you to click on something.

Color evokes emotional responses.

Red:  love, passion , desire, energy, heat, strength, action, excitement, aggressive, adventure
Pink: happy, sweet, playful, healthy, compassion, appreciation, delicate, femininity, gentle, soft
Orange: confident, playful courageous, successful, fun, affordable, youthful
Yellow: bright, energetic, warm, happy, positive, joy, sunshine, caution
Green: environment, fresh, organic, positive, money, crisp, health, healing, renewal
Blue: loyalty, trust, peace, tranquility, integrity, authority, established, secure
Purple: luxury, wealth, ambition, royalty, spirituality, nobility, justice, fantasy, regal
Grey: solid, reliable, security, intelligence, corporate, humility, moody, respect
Beige: conservative, historic, experiences, crisp, simplicity
Brown: earthy, conservative, friendly, outdoors, richness, natural
Silver: glamorous, sleek, high-tech, graceful
Gold: wealth, prosperity, value, wisdom, tradition
White: freshness, purity, clean, goodness, easy, truthfulness, refined, cleanliness, innocence
Black: elegance, timeless, bold, formal, dramatic, serious, traditional

Look for primary colors that will stand out among your other colors. You can use this color for  buttons, isolating a certain word or phrase, call to actions, etc. This is the color you want to get people to look at and possibly click on!

Choose 2-3 Secondary Colors

Now it's time to pair those primary colors with other colors! This will be your color scheme.

I highly suggest you learn more about the 3 different kinds of color wheels (primary, secondary, and tertiary) if you really need help with finding the best colors scheme for you. Experiment with colors that would work with your main colors or choose predefined color schemes that help you create a color palette. So think monochromatic, analogous, complimentary, and triadic.  Narrow your choices down to 2-4 colors to complement your main colors because these will be used in headings, text, backgrounds, buttons,  and images. Go for contrast and neutral colors that work well together. Be strategic with your choices because like I said it can make or break your brand.

First we'll look at our Action Colors

Action colors are used as the call of action for our websites and other social platforms. These colors need to be bold enough to get others attention. You'll use them for CTA buttons as well as links to specific pages mentioned a post and such.

Next we'll dive into Accent Colors

For accent colors these are colors that complement but don't over power the Main brand's color or the action words. These are used to accentuate your other colors. They are neutral in tone and more on the pastel side.

Check out this cool website that can help you come up with your color scheme based on the color wheel!

Create a Mood board!

This really helped me as I was transitioning my blog this past year. I simply used a Pinterest secret board and I just pinned  images that fit my style. I took a couple of images and went into to extract the colors with the color picker. I wrote the hex codes down that I loved from each picture  on a notepad to remember.  Then I went to Canva to make my mood board!

Apply the Colors to Your Brand Elements

Now it's time to get creative. Decide which colors to use for your headings, text, backgrounds, and images. This plays a big factor in your photographs and blog post graphics. These colors should be easy to see and do not strain the viewers eyes. Once again be strategic in your choices.

In the Comments

Do you have your brand colors, how did you come up with them. If you have not decided on your colors did this help you get started?

What to read next

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How to choose colors that fit your blog and social media for branding!


  1. Such great, great tips here for those struggling with their colors. Once in awhile I think about switching mine, but I have nothing to switch to. I'm a neutrals lover. My main colors are: light muted green/teal, slate, and white. I also incorporate any kind of earthy tones, as well.

  2. My colors are pink, coral, green and yellow.I picked my blog colors right after I got married so I knew I loved those colors together!

  3. Great tips! always imprtant to know what your colors convey!

  4. Your blog is beautiful! My primary color is pink too.

  5. Your blog is bright and colorful. My primary color is a greenish-blue. I wanted it to be calming.

  6. I've been thinking of rebranding for a while.... Ugh. It just seems like so much work! LOL!

  7. These are great tips! Thanks for sharing! I totally agree with the mood board too, it really helped me!

  8. I'm trying to do this theme colors for my brand now. Late have I learned the importance of this but glad I finally do. Love!

  9. Great article! I am still working on this in my own blog. Thank you for the inspiration to go a little bit bolder with my coloring! I am drawn to more muted colors usually but I don't think they reflect my brand well!

  10. Thank you for sharing these strategies :)


  11. It's great! Thanks for all your efforts that you have put in this.

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  12. melindastewart6632August 12, 2017 at 10:32 AM

    Wow...Jasmine Hunt, your information on creating my brands personality with colors...helped me get clear quickly after being...stuck for years...trying to choose my brand colors. Awesome, Content Jasmine Hunt and Thank you.☺

  13. This is great, I never really thought about the colors too much. great post

  14. Good morning! This article was extremely helpful and right now time!!! I am rebranding myself and wanted to choose colors that fit me and the "vibe" I am trying to give off, and this article was very helpful! The Color Calculator is such an amazing tool! I found a couple of sets of colors to choose from, so now I am off to create my mood boards. Thank you SO much!!!

  15. This is so helpful! I think choosing brand colors is often overlooked (it wasn't something I really thought about, either!). Pinning this to save for later! Have a beautiful day! :)

  16. This was great! Thanks so much for your time and effort.