10 Easy Ways to Re-purpose Your Content

I have no idea what to write!!!!

So I bet you've said that to yourself before. Feeling like you are a hamster on a content wheel. The secret to getting off the wheel is to make your content work harder for you by re-purposing it. Re-purposing old blog posts lets you squeeze as much value as possible out of the content you've worked so hard to create.

So I'll be sharing with you 10 ways you can re-purpose your old content so that you can be consistent on all of your many platforms!

1. Write your social media posts

Let’s start with the easiest way to re-purpose your blog content. Pull out tips & short passages to share on your social media channels from your blog posts. Here's how:


  • Find your most popular posts on Google analytics 
  • Pair them down into smaller tips (don't copy and paste your whole blog posts lol)
  • Then create a call of action to go check out the full post over on your blog!
  • Create an on-brand graphic to entice your readers even more (I love using my own Canva Social Media Templates to make this process easier!)
  • There you go find even more blog posts and you have yourself a whole month of content just from your blog posts!

2. Write a round-up post

Once you have a decent amount of content built up on your blog, you can pull together a round-up post. Find several related posts from one of your blog categories. Write an introductory paragraph for each post, then include a link back to the original post. Not only is this a way to re-use your content, but also it exposes your audience to older posts that they may not have seen before.

3. Write your newsletter

Wondering what to send to your email list? Repurpose your blog content. Rather than sending your whole post to your email list, write a short introduction – 2 or 3 paragraphs – and then include a link to your blog post. You could even re-use one of those longer passages that you wrote for Facebook and Instagram as your introduction (see what I did there?  Re-used the repurposed content).

Don’t worry about annoying your readers with duplicate content. Different people prefer different platforms. Not everyone who reads your blog is on your email list and not everyone who is on your list remembers to go to your blog. You are helping them out by providing different forms of access.


4. Create a content upgrade

Content upgrades are small opt-in freebies that are closely tied to the content of a single post. Look at the content of your post and think of ways that you can add more value. If your post is a step-by-step tutorial, then you could create a checklist in pdf form, so that your readers don’t miss a step. Or, you could create a worksheet to help your readers dig deeper into your topic. Or a tracking spreadsheet to help them keep up with a process.


5. Create an e-mail series

There are two ways you can use this strategy: a) to attract new email subscribers, and b) to connect with new email subscribers.

A. Create an e-mail course as an opt-in freebie

Take several posts that collectively teach a skill and package them together as a free 5- to 10-day e-mail course. (Alternatively, if you write super-long posts, break one post down into individual steps and email one step each day). This is a great way to build your email list and you can also sprinkle in pitches for your paid content.

B. Create a welcome series for new email subscribers

A welcome series is a series of several emails that go to new subscribers over a period of several days.   Write one email for each of your blog categories. Write an introductory paragraph and include a link to 3 to 5 of your top posts in that category. This introduces your new subscribers to your best content, and it gets them in the habit of opening your emails and clicking on your links.


6. Write an e-book

Once you have several blog posts on a similar topic, you can package them up into an e-book. Each post can be a different chapter in the e-book (be sure that you take out any irrelevant sentences, such as a call-to-action asking for comments). Then, write an introduction and conclusion that ties the whole thing together and add a table of contents.

You can create your e-book in Canva, or use a program like Microsoft Word or Apple Pages, or even Adobe InDesign (if you’re a control freak, like me). After you’re done, convert it to a pdf and you have a product that you can sell or use as an opt-in freebie to grow your list.


7. Go live on Facebook or Instagram

If you’ve been wanting to dip your toe into live-streaming but weren’t sure where to start, then try re-purposing a blog post. You don’t want to read the blog post because that won’t sound or look natural. Instead, use your outline to create some talking points. Do a quick introduction, then share a few points from the post. Close by telling viewers what they can do next – check out more info at your blog, sign up for your newsletter, etc.


8. Record a YouTube video

If you’re not quite ready for live-streaming, then you can record a video and post it on YouTube. If you’re comfortable going in front of the camera, then follow the same process from tip #7. Alternately, you can create a slideshow in PowerPoint or Keynote. Create one slide from each sub-heading in your post and then record the slideshow as a screencast, with you talking through the points.


9. Host a webinar

A webinar is really just a longer version of a Facebook Live or Periscope broadcast. Similar to packaging up content for an e-book, you can pull together several posts on a similar topic and re-work them into an outline and talking points for a webinar. A webinar gives you a chance to showcase your expertise on a topic. Plus, it’s a great way to both connect with your existing audience and build your email list at the same time.

10. Create multiple Pinterest Graphics

Pinterest will always be my biggest social media referrer! I've been able to get to over 50,000 page views in a little less that 6 months by creating multiple pins that enticing to the eye! Because Pinterest is search engine people are constantly searching for something. However, Pinterest is also a visual search engine so your pinterest graphic matters more than anything!
Here’s what to do:


  • Look at your Google Analytics and pull the top 10 most popular posts.
  • Create 4-5 new Pinterest graphics per blog post. Use my Canva Social Media Templates if you aren’t a designer and can’t afford investing in one at the moment!
  • Upload those new graphics to your blog post. You can hide particular images too within your blog  posts so it's not so cluttered!
  • Pin those new images onto your Pinterest boards.
  • Check out your Pinterest analytics and see which graphics convert the best.


Remember, there's no need to use great content once.  Not all methods will be appropriate for every post, so pick and choose what you think will work for you. I hope these tips are helpful for you so that you will never have to worry about what to posts!


Have other ideas for repurposing content?  Leave them in the comments!

Be sure to check out the Canva Social Media Templates if you’re wanting to create a cohesive branding experience across your social media platforms!
10 Easy ways to re-purpose your content

10 Ways to re-purpose your old content

5 comments

  1. Love all these ideas, thank you for sharing I will surely use these, bookmarked your site to come back again and again.

    ReplyDelete
  2. Awesome advice! thanks for sharing :) can't wait to use some of these ideas!

    ReplyDelete
  3. Thanks so much for sharing these, I needed this today! I love the idea of creating social media posts to coincide with each blog post!

    ReplyDelete
  4. These are great ideas. I haven't been blogging too long but eventually I will be able to repurpose and will be needing these ideas.

    ReplyDelete
  5. Just found your blog and I'm loving it! I've always wondered how to create a blog course, though I don't think I'm ready yet!

    www.beautyblogrx.blogspot.com

    ReplyDelete