Define Your Blog's Purpose Like a Boss!

If you don't have a purpose for your blog, your blog will eventually fail! 

Yep I just busted somebody's bubble, I kinda feel bad not gonna lie *insert sad emoji! But no, I'm totally for real about this! I can't tell you the number of times I've watched a blogger quit because it wasn't right for them, it started to feel like "work," or took a direction that just wasn't their cup of tea! I get it, I've been there! However, for me I knew my bigger picture so I had to rework my very own "why" needless to say I'm very happy with my purpose (my why) now.

Why you need a Purpose!
  • You'll have direction
  • You'll have content that makes sense
  • You want overwork yourself with useless tasks
  • You'll stay motivated
  • You want get overwhelmed

I'm always on the hunt to bettering my blog, I be  on that new ish!  I decided toward the end of last year around August that things was going to start changing for my blog and for the better! I wanted to create goals for my blog but first I needed my why!

Catch phrase of the Day...What's your Why?

I know you hear this phrase all over the place but it's there for a reason, essentially it has its own purpose too. It's a great prompt to help your creative juices start to flow. Everyone say's we need a Why for a you have your why?

My Why is: To help passionate women pursue there own entrepreneurial dreams by creating a foundation that is sustainable. 

In this chapter I want to focus on creating your sentence. This will be your tag line! Your tag line will be the sub title of your blog and will show in your cover picture or logo. However, first you need  figure out your WHY.

But how did I find my why?
 Well I had to ask myself a few questions!

1. What did I really want to blog about? I really had to think long and hard about this. I love educating women but also loved inspiring women on a personal development level as well so how could I mix the two?! How could I create a niche from my interest and talents?

2. What am I good at? This is when you need to boost yourself up. What are you good at and how can you incorporated that into your blog.

Well I'm good at being an inspiration for others and I'm good at writing. I believe those two work well together!  I'm really good at speaking at a down to earth level and be able to provide the info in a way that makes sense.

3. What do I want people to take away from when they come on my site and when they leave? I want them to feel motivated to start creating something even if it's as simple as  a new graphic or heading over to instagram to create a new Instagram Story. It's all in the little steps.

4. Whats the 3 words I want my blog to be known for?  I chose Inspiring, women empowerment, and educational.

5. Why did I even start blogging in the first place? For me it was to help at least one girl go after a dream that they never thought they could do. To help someone be bold enough to take action. She just needed the right steps. That's why it is so important to develop a story around your audience.

Now Your Turn...What is Your Why!

Answer these questions and be as specific as you can and don't feel ashamed for it! Your Why is being true to yourself....or in Catlyen Jenners words your AUTHENTIC SELF!!!

Your audience needs to feel the passion that burns within!!! It needs to be seen through your blog content, your social media, and everywhere else! Show your personality, get real with others, be your authentic self!

If you are in a blogging's because you have not found your why! Simple as that!

Now once you know your why then you can start cutting out all the less productive things that you don't need and are wasting your time on. Blog with a purpose and a fire that will encourage others to listen!!!

Its time to take action!

By learning your blog's purpose you are nailing down why you are blogging and who you are blogging for.  By finding your core purpose you will have a guide to creating content, branding, finding your audience, collaborate with others and build on your goals. 

1. List Your Topics and make it Plain!

What truly interest you! What makes you sooo pumped to talk about it? Write down every single topic! Then I want you to put them into categories such as your Maybe I'll blog about it to Heck Yes I'll blog about it categories! The ones that is a definite yes is the one's you need to focus on the most!

2. Do you have Categories that you can put your topics in?!

Figure out which topics correlate the best. Take for instance If you love fashion but also love diy and beauty. Well why not do all three and intertwine cool posts that make sense like DIY Fashion looks or DIY Beauty Secrets! Put DIY as your Main Category and add what type of DIY's you would love to DIY below it! Group small topics into larger Categories!

A Good Rule of Thumb: Narrow Down your Categories to at least 5-7! That way you aren't all over the place...aka me a while ago haha!

3. Figure out blog post ideas!

How many blog post ideas can you come up with from those topics? Can you think of a bazillion things to write about or are you struggling! If so take that topic out because it's too narrow and you won't be able to keep blog post coming! I want you to be able to nail down at least 10 new blog topics for each category while doing this!

Check out my blog topics in the navigation bar: As you can see I have a ton of ideas I can work with!

4. Create a main Topic for you Blog!

Ok so you wrote out all of the topics that you love, you took out the  ones that wasn't that awesome, and then you wrote out a bunch blog post ideas that will kick butt in the long run! So now it's time to look at all of this and find out what your main topic is for your blog! This is what will basically tell others what you are all about. It's important to find the main theme running through your blog! This main topic isn't going to limit what you create it will expand your knowledge and grow your passion even more! Having a main topic will allow you to find focus and priority in everything you do! Summarize your blog in 1-2 sentences and that my friend is your blog's purpose and mission statement!

Take for instance my tagline: Helping Passionate creative women peruse their entrepreneurial dreams!

5. Test the Waters!

Start writing! If you find that you are struggling to enjoy a certain topic then maybe it's not meant for you. It's ok, scratch it off the list and keep it moving! You are bound to find something that works for you! Don't ever let a topic you are writing be draining to your soul you will wind up hating it! Lol why do you think I stopped doing so many makeup looks haha! Find what inspires you and take away what doesn't!

6. Keep Learning!

You never know the passions that can come about from figuring out what you like to do. I always had a passion for helping others but never thought teaching would be apart of it until I started doing it! I love it so much and can't get enough! Don't feel you are limited to certain topics. As you progress as a blogger things will become clear to you! Trust and believe!

Tell Me what do you blog about and what is your why in the comments!

Learn how to define your blog's niche in the next chapter of building a successful blog!

how to define your blog's purpose and why its super important to succeed as a blogger

1 comment

  1. My blog is currently a mish-mash of different stuff, I will take some of your tips on board! Thanks for sharing :)